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Imagine you’re talking to a friend who knows nothing about your business. How would you describe it to them in a few sentences?
What do you want people to do when they visit your site? What is the #1 thing?
What is your primary value proposition? What makes you THE choice in your niche?
What is your core offering? Explain the process from the beginning of a project to its completion.
What products or services does your business offer? Briefly describe the scope of each (for example, what types of digital advertising do you offer?).
Who is your target audience? If you could create your ideal customer, how would you describe them?
What are the primary problems and challenges customers come to you to solve?
Who are some of your direct competitors? How are you better than them?
Describe your customer lifecycle from first interacting with a lead to successfully completing a project. Can you describe your process when intaking new customers (if you don’t have a process in place, then talk through what it will/could be)?
What can customers expect when working with your company?
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