Now that Zoom and virtual meetings are just as prevalent as in-person meetings, it's super important to nurture personal connections with our clients.
Forming personal bonds with clients isn't just a smart move—it's a true game-changer. Picture this: every chat, every call is a chance not just to exchange info, but to truly connect. By bringing genuine warmth and positivity to our client relationships, we create an atmosphere where trust grows, creativity flourishes, and connection happens.
Great Idea, but how do I do it?
Fantastic question. Here are two ideas:
Virtual Coffee Dates: Distance doesn't have to hinder personal connections. Schedule virtual coffee dates with your long-distance clients using video conferencing platforms like Zoom or Skype. Share a cup of coffee and engage in relaxed conversations about their family, recent accomplishments, or even common interests such as sports. These virtual meetups bridge the physical gap, fostering a sense of closeness and camaraderie despite the miles between you.
Surprise Snail Mail:
Send personalized surprises via snail mail to your long-distance clients. Whether it's a handwritten note expressing appreciation, a curated care package tailored to their interests, or a thoughtful gift related to a recent conversation, receiving something tangible in the mail adds a special touch to your relationship. These unexpected gestures show your clients that they're valued and remembered, strengthening the connection despite the geographical distance.
Bottom line - make it real and connect!
Avi Tansky is the co-founder of Bthe3 Wix Legends, a leading digital agency offering a full suite of services from website design to corporate video production.